Packshot photography is a demanding craft, which relies on the photographer’s ability to translate the intrinsic qualities of a product into a purely visual form. Whether it is for technology, cosmetics, fashion or food, a good packshot needs to do more than simply illustrate your catalogue or website. In the hands of an experienced commercial photographer, even the most lacklustre of packaging can be transformed into a visually exciting representation of your product. Choosing the right aesthetic approach to a product packshot will allow you to successfully set the tone, through which consumers evaluate the brand – helping convert fabulous first impressions into burgeoning sales. Good packshot photography relies on a high level of artistic creativity, to ensure that photographs are visually interesting without being obscure or potentially misleading. Outstanding definition, razor sharp contrast and strong colours all combine to create an ideal packshot, ensuring that the values associated with the brand are powerfully conveyed and augmented.
Colours, tones and textures are all integral aspects of packshot photography and it’s important to ensure that even the most subtle of details is recorded. Manufacturers often spend great amounts of time researching and designing a product’s presentation and it’s the responsibility of a good packshot photographer to discover the best way to convey this. From simple setups with plain backgrounds, to more intricate compositions utilising shallow angles and selective focus, Product-Shot.co.uk suit the product to the setting. A good commercial studio will closely work with the client to create a design brief and visual approach that is entirely consistent with their house style. If necessary, we can work remotely to accommodate requests for specific sets and locations.
High-definition macros offer microscopic precision with cinematic results, ensuring that your brand or product is seen in the best possible light. A good commercial photographer has a limitless attention to detail. We work holistically to ensure that every image works whether it’s part of a larger set, or just a one off, ensuring each perfectly complements your corporate brand and conforms to the same parameters as any other work you’ve had commissioned – whether they’re from the same studio or not. Consistency is vital in commercial photography and at Product-Shot.co.uk we’re big on stylistic and technical continuity. Colours, tones, contrast, compositions – even the smallest discrepancy between images can cause the final product to look less than professional. No matter what the circumstances, we can ensure that even the most detailed of images will conform to the same strict standards of continuity and style.
Our fully-staffed image editing suite means that Product-Shot.co.uk is the one stop shop for all your commercial photography needs. Our skilled operatives are all Photoshop accredited and have thousands of hours’ experience working on a range of projects, from applying clipping paths and drop shadows, to image manipulation and website optimisation. Whatever you need and however you need it, Product-Shot.co.uk can ensure that your packshot photography is handled professionally and with élan.
Our integrated approach ensures we can provide high-quality commercial imaging solutions at rates far below the market average. Product-Shot.co.uk are always on hand to help with your needs and we pride ourselves on our level of customer service.
Contact us today to see how we can help.